• INTRODUCTION 

    Perfume is a mixture of pleasant smelling solvents, aroma compounds or essential oils. People are using perfumes for decades. This is the essential thing in every one’s life for both men and women. People choose fragrance that suits their personality and reflects it in best possible way. It helps people smell fresh and pleasant and feel good about them.  

    Although the smell of a perfume is powerful enough to make potential customers, but still its appearance plays a significant role to attract buyers. Packaging is primarily done to protect the items while transportation from manufacturer to consumer. In these days it is also being used for branding of the product which is essential for effective marketing of your brand name. Eye catching packaging boxes make the product stand out among all other competing products resulting in increased sale. 

     

    “Packaging can be theatre, it can create a story.”  Steve Jobs 

     

     So the importance of packaging cannot be denied as amazing packaging has enough potential to make the industry while improper packaging can destroy your business God forbid. 

    When it comes to perfume packaging, there are two types of packaging: the inner packaging and the outer packaging. 

    1. Inner packaging is actually the packaging container or a bottle in which liquid fragrance is stored. It can be made up of any material like plastic, glass or metal depending upon manufacturer’s choice. Glass bottles give a fancy look to the perfume compared to plastic and metallic bottles but its handling needs more care to prevent spilling and breakage. Glass bottle can be transparent or can be printed in any color of your choice. 

     

    2.            Outer packaging is usually made up of corrugated or cardboard material or sometimes made up of plastic. This packaging is more concerned about customization as it makes the first look of the product so it must be fabulous but again safety of the product should never be compromised. Perfume bottle is kept in custom perfume box. Perfume Packaging box is designed according to the dimensions of the perfume bottle for perfect fit.

     

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    Perfume Packaging Boxes: 

    Perfumes are the items of delight and delicacies need to be kept in a packaging that goes well with product’s distinct entity. Packaging boxes are designed in various sizes and shapes by various packaging companies but when it comes to packaging of a perfume then there are hundreds of boxes types being used commonly and the mystery behind large variety of perfume packaging boxes is its bottle design and sizes. Perfume is a thing commonly being used among all according to their own choice. It is a thing which is appreciated in almost every religion and community. So its boxes are designed according to the targeted community. For example ladies perfume boxes are customized in colors like pink, purple, red, light blue etc. While gents mostly like to be bossy so are the colors of their perfume boxes like black, dark brown, dark blue etc. the most important thing is these custom made packaging boxes can be easily recycled thus are eco-friendly. 

    There are few below mentioned points about perfume bottle packaging: 

    1. Perfume bottle must be strong enough to withstand the everyday knocks. A window in the box does not reduce it strength but make it more appealing. Sometimes high intensity polystyrene insert is also used to keep the perfume firmly in place to protect from spilling and damages.
    2. Packaging help in identification of a product. Sometimes name or logo is printed on perfume box or box may have a clear window showing the name of the product printed on the bottle inside.
    3. Little information is printed on the box about its ingredients, weight, safety information, and contact information and recycling. This all is custom printed on box.
    4. While shipping and transportation, every single small box is kept in a large corrugated box which adds to products safety and reduces place for its storage.

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    Custom Perfume Boxes: 

    Perfume boxes are usually custom made. Box size and style is designed according to the dimensions of the product supposed to be enclosed in it. Packaging companies help you out in this regard. They have expert designers to design box according to your desire. You just have to tell them the size and style of perfume bottle then leave the rest to them. They will design a box and will show you for final approval of design. If you want to print your brands name or logo on box then tell them. They will prepare a custom printed perfume packaging box for you.  

    These boxes can be ordered in bulk at retail prices by perfume manufacturing companies. You can also order singly and they will design it precisely for you. For example if you want to gift perfume to someone of Valentine’s day  and you don’t have a special box for your special gift then its box can be designed in red color with heart shaped window with a ribbon tied on the box to make it specifically designed for that special occasion. You can get your message printed on the box or even on the ribbon. Perfume can also be gifted on birthdays or on weddings and engagements. Perfume is a gift that lasts long and its smell is a pleasant reminder of that person who gifted it to you. 

    Custom perfume box works well for marketing of its brand and help the customers especially those who are loyal to some specific brand. They pick there box without wasting their time on selection.  

     

    Thus the bottom line of the whole story is customization is an art that needs little effort and give better outcomes. All you have to do is to place an order. For customers ease, some packaging companies offer online order placing facility as well. So what are you waiting for? Just pick up your phone and order your desired box right now. 


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